Home >> About US >>Sending luggage during the canton fair guangzhou 2025
The 137th Canton Fair will openon April 15th, 2025. As international logistics company in China, we provide very good services for all exhibitors at the Canton Fair and buyers from all over the world. Goodhope Freight give some summary for 136TH.
Exhibition time
The onsite exhibition:
Phase 1: April 15th to 19th
Phase 2: April 23rd to 27th
Phase 3: May 1st to 5th
Time for booth dismantling and setup: April 20th to 22nd 2025, April 28th to 30th, 2025.
Our company participated in one session of the Canton Fair (the 136th Autumn Canton Fair in 2024) at booth T54 on the sky bridge. This was our first time attending the Canton Fair, and it provided us with new and extensive insights into foreign buyers. As a professional international freight forwarding company with over a decade of experience, and with a customer base primarily comprising overseas purchasers, participating in the Canton Fair to directly offer logistics services to foreign buyers aligns perfectly with our company’s objectives.
As a comprehensive international freight forwarding agent, we provide international freight services from China to destinations worldwide, catering to general cargo, chemicals, hazardous materials, oversized and overweight shipments, and more. Our specific services include:
Business Processes International freight transportation is a complex and specialized task that involves dealing with international buyers from different countries, various types of cargo, and diverse transportation methods. We have established a mature, streamlined workflow to simplify operations.
Exhibition Participation Plan Staff Allocation: For the 136th Autumn Canton Fair, our company secured a standard booth with three allocated slots. Given that the primary languages of visiting buyers are English and Spanish, and considering their real-time logistics inquiries during face-to-face interactions (e.g., "Which vessel arrives fastest in Los Angeles with a cargo-ready date of November 5, 2024?" or "Which ship has the earliest cutoff time?"), we selected three experienced professionals: two fluent in English and one fluent in Spanish with operational expertise.
Backend Support: Our Shenzhen office assigned dedicated market specialists to provide real-time quotation and channel support to the on-site team. Even during weekend exhibition periods, the support team worked overtime to ensure seamless service.
Operating Hours: Aligned with the fair schedule, our team provided uninterrupted service from 8:30 AM to 7:00 PM daily. Buyers often visited early or stopped by post-supplier visits (even around 7:00 PM while crossing the skybridge) to inquire about logistics services and freight rates.
On-Demand Operations: Clients requesting immediate bookings (ocean/air freight or courier services) were assisted by our operations team, who coordinated directly with suppliers across China to arrange export logistics, ensuring exceptional customer experiences.
Exhibition Outcomes As first-time participants with a booth strategically positioned on the skybridge passageway, foot traffic was limited due to extreme heat and buyer fatigue from navigating supplier pavilions. Despite this, results far exceeded expectations:
Post-Fair Conversions: Over the five months following the fair (March 2024), we secured consistent client conversions.
Contact Collection: Buyers actively shared email and WhatsApp details for follow-ups.
Client Metrics
Total contacts: ~1,000
Converted clients: ~80
Client Profile
Primary Demand: Full container load (FCL) ocean freight.
Geographies: U.S., Canada, Europe, Australia.
Targeted Outcomes
To deliver professional international logistics services to a broader range of overseas clients by providing customized logistics solutions. These tailored strategies will ensure smoother cargo transportation from China to their destinations while optimizing cost efficiency.
Professional Translation with Industry Terminology:
"These two service categories (international ocean and air freight) account for over 95% of client demand. However, our observations at the Canton Fair revealed a severe market gap:
Only 3.7% of exhibitors offer professional FCL (Full Container Load), LCL (Less than Container Load), and airport-to-airport air cargo services
82% of booths focus on niche offerings like 'dedicated routes' or 'cargo inspection' services
This landscape fails to address complex global shipping requirements. We will therefore intensify our exhibition-focused service enhancements to:
✓ Deliver professional, reliable freight forwarding solutions ✓ Facilitate the seamless global distribution of Chinese goods ✓ Achieve 15-25% cost reductions in international logistics ✓ Create added value for buyers - ensuring foreign buyers recognize the Canton Fair as both a sourcing platform and a gateway to streamlined China-to-global logistics."
As a comprehensive international freight forwarder, our company's business types cover more than 90% of international logistics business. The goods purchased by foreign merchants in China have different corresponding logistics needs. Whether it is small goods or large goods, whether the customer has just started to purchase goods from China or has more than ten years of experience, these are our target customers.
We will treat all customers seriously and provide good transportation services for each shipment!
So for us, there is no distinction between target customers and key customers.
Many foreign merchants participating in the Canton Fair are here for the first time, and they come to China for the first time. They don't know how to ship the goods purchased from China back to their own countries. Our professional business provides them with detailed answers, guidance, and teaches them how to operate step by step. Many such customers purchase more and more goods from China after receiving our professional services!
As a professional international freight forwarder, we mainly talk to customers about how to ship from China to their countries by sea or air.
How to choose a shipping company, shipping schedule, FOB or EXW, and the special services of each shipping company;
How to choose which airport in China to take off from, how to pack and match the goods, the special features of each airline, etc.
What kind of international logistics solution can meet the needs of customers;
What are the specific requirements of shipping companies, airlines, and customs for the same products;
Online consultation: (Time in the Canton Fair is relatively tight, and our online customer service provides these merchants with follow-up professional consultation. Save their time.)
"International freight forwarding" is a bridge in international trade. It is an inevitable link for both suppliers and foreign buyers.
It plays a very important role in international trade: Does the export of goods meet the requirements of Chinese customs? Does the import meet the requirements of the customs of the foreign country?
Does the commodity meet the requirements of shipping companies, airlines, railway companies, road transportation, etc.
All of these are inseparable from the professional services of "international freight forwarding".
International logistics freight affects the key to trade negotiations between exhibitors and merchants! In particular, in the past few years, the shipping costs have far exceeded the value of the goods. Freight is usually higher than the value of many goods. Such as furniture products and prefabricated houses.
For example, the shipping cost of a 40HQ high cabinet from Foshan to New York is about 6,000 US dollars, and the value of most of the goods is only 10,000 US dollars;
For example, the value of a space capsule is 5,000 to 8,000 US dollars, and it is shipped from Qingdao Port in China to the basic European ports of ROTTERDAM/HAMBURG / ANTWERP /LE HAVRE /FELIXSTOWE /COPENHAGEN / GENOA / BARCELONA….. The shipping cost of a 40FR special cabinet will exceed 10,000 US dollars, which exceeds the value of the goods.
Therefore, as a professional "international freight forwarder", our company provides customers with suitable logistics solutions and provides low-cost freight for buyers of the Canton Fair. It is the key to promote foreign purchases and negotiations with Canton Fair exhibitors!
Have shipments want to order, or have more questions about shipping from China, why not contact with our sales now?
